Kyodo Public Relations in Japan

Kyodo Public Relations Co. Ltd.

Kyodo PR is the fastest-growing, and now largest independent listed public relations counseling firm in Japan. Established in 1964, Kyodo PR is engaged in all aspects of public relations, including overall counseling, media relations and promotional support for marketing and consumer sales. It is staffed with over 260 employees, over 70% of them being thoroughly trained specialists in all phases of communications programming.

Its clients on a retainer basis currently number over 200, covering all areas from industrial manufacturers, consumer service companies to governmental organizations. 30% of these clients are overseas-based multinational companies.

Public Relations Philosophy...

Doing Business in Japan

Japan's GDP and population both currently stand at around 50% of that of the USA. Japan is a well-developed country with customers who appreciate quality. Foreign products are gaining popularity in Japan and the country is now the third largest importer of goods after France and the UK. The conclusion is that the Japanese market cannot be neglected.

Doing business in Japan is not easy due to cultural differences and communication problems. Read here how Kyodo PR can help you to communicate with the Japanese market.

Doing Business in Japan...

Japanese News Media

There are more than 120 daily newspapers in Japan with a combined circulation of more than 71 million copies, larger than both the US and China.
Magazines are also widely read and nearly 100% of Japanese households own a TV.

The Japanese newspapers, magazines, television and Internet are therefore a valuable media resource to reach your current and potential customers. Find out how Kyodo-PR can help you reaching the Japanese media.

While its development as a full-fledged media arguably came later than in the West, the Internet is now a force to be reckoned with in Japan, with most media groups offering widely-read web versions of their publications. In addition, consumer-oriented websites and community websites have developed in their own particular way, fitting the overall idiosyncrasies of communication in Japan.

Japanese Newspapers ...

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