Besides these economic perspectives, there are overall potential communication difficulties and cultural barriers to overcome, which may lead businesses to even further problems. Lawsuits, lost business relationships and bad reputations have been some of the unfortunate outcomes of poorly conducted communications programs. The complexity of Japanese culture mixed with language barriers creates additional difficulties for foreign firms that want to expand their businesses. Cultural differences may cause communication misunderstandings to start developing, which in turn may possibly lead business to inflate further problems with current and potential customers. Successful public relations (PR) to reach consumers and partners through the media in Japan are extremely necessary. As a professional PR agency, Kyodo PR is able to overcome any of these difficult conditions. From the initial expansion of your business in Japan to the final release of your product to the Japanese market, Kyodo PR is there to insightfully ensure that your message is clearly received.

• We have a 40-year history in Public Relations developing a fundamental approach to customer service and professional development customized to the Japanese market.
• We have solid connections to some of the strongest socially influential media and newspaper companies. The PR department or mass-communications section of a business depend on our solid media network.
• Besides newspapers, we have access to top media management agencies, editors and senior contacts at departmental and business-industry levels. This also aids us in providing risk management programs to all clients.
• For the television media, we have developed a practical high-level media network. We have even established a specialized division, the TV Group, which focuses on working with people from TV media -including news, informational programs, documentary programs, product exposure or publicity, and organize crews to be present at media events.
• With the recent popularity of the Internet and web-based media, we have organized staff with web media expertise into a specialized Web media PR group.
• Because of the considerably large amounts of Investor Relations (IR) needs, we have established a specialized IR division. We promote, consult, and provide companies with precise advice for listed enterprises or companies trying to be listed on the stock exchange.
• Kyodo PR is experienced in serving clients in the international arena, especially working in close collaboration with leading public relations agencies in the US, Europe, and Asia.  Moreover, it has recently established subsidiary offices in Shanghai and Seoul to promote public relations in China and Korea respectively.
  
  In addition to having its own European offices in Brussels, Belgium, Kyodo PR has joined the worldwide GlobalCom PR network as of early 2007, providing key assets to a partnership pattern that is gaining undeniable strength in the public relations landscape. Kyodo PR will represent GlobalCom’s clients in Asia while Asian client can expand their PR initiatives through the network partners worldwide. With the prominent role of Japan for global business and China’s market gradually opening, Kyodo PR stands as an experienced and strong partner for the GlobalCom network.
  Our outposts and networks further enable us to provide Kyodo PR's clients with the deepest and most efficient exposure in these huge markets.
• On March 25, 2005, Kyodo PR gained further prominence when it was listed on the domestic stock exchange (JASDAQ). By doing so, it became the first listed PR company in Japan, and stands among pioneers worldwide in this domain.
• Since its establishment in 1964, Kyodo PR has dedicated specific care and resources to offering thorough industry training to its junior employees and has encouraged them to develop their own close-knit professional networks. All our staff are skilled professionals specialized in different fields who have under the leadership of the most seasoned of supervisors have built close and far-reaching relationships within the media. 

Read also our information on one of the following topics:

| Public Relations Philosophy | Doing Business in Japan |
| Media Relations | Japanese Newspapers |